What we stand for! I.R.I.S.E. (I. Realize. I'm. Strong. Enough.) Inc.

What is I.R.I.S.E.? With Coach Kenya LaShelle Elliott

I.R.I.S.E. stands for "I Realize I’m Strong Enough," a powerful affirmation of inner strength and resilience. More than an acronym, it embodies the journey of overcoming challenges and embracing transformation. Inspired by my personal experience—reclaiming my life from a critical state at 592 pounds and naturally shedding 479 pounds—I.R.I.S.E. is a movement dedicated to empowering individuals to recognize and harness their inherent strength.

Our Mission
At I.R.I.S.E., our mission is to empower and inspire individuals to rise above limitations, embrace holistic wellness, and exude confidence through innovative athleisure wear and comprehensive wellness programs and fitness accessories. We aim to bridge the gap between fashion, fitness, and wellness, creating an inclusive space where everyone can thrive and feel unstoppable.

The Story and Movement Behind I.R.I.S.E.
Before founding I.R.I.S.E., I dedicated over 17 years to behavior modification and clinical psychology, working with individuals facing severe mental health challenges. During my youth, I briefly explored plus-size modeling, which highlighted the limited fashion options available for women of extended sizes. As I embarked on my personal health journey, I became acutely aware of the lack of stylish, functional fitness apparel for women like me striving to regain their health.

This realization inspired the creation of I.R.I.S.E.—an international movement committed to inclusivity, wellness, and transformation. We believe that all women, regardless of size, deserve choices, support, and acceptance as they embrace their unique journeys. Our goal is to bridge the gap between lack and knowledge, ensuring that women of all shapes and sizes have access to empowering apparel, tools, and community support.

Bridging the Gap: Fashion, Fitness, and Wellness for All

At I.R.I.S.E., we’re reshaping the wellness and fashion industries by creating clothing that celebrates every body and programs that guide you to thrive. Here’s how we do it:

1. Custom, Inclusive Athleisure Wear and One-of-a-Kind Clothing
   I.R.I.S.E. offers inclusive sizing, with athleisure wear, t-shirts, and custom denim jackets available up to 5XL, so women of every shape and size can find pieces that truly fit. Our collection is crafted with premium, supportive materials, combining style and functionality to make you feel confident and strong on your wellness journey. Our hand-reimagined denim jackets and custom apparel aren’t just clothing—they’re symbols of strength, resilience, and self-love.

2. Holistic Wellness Services for Total Transformation
   We understand that true transformation goes beyond physical change; it’s about nurturing the mind, body, and spirit. I.R.I.S.E. offers weight loss maintenance, support services, and mindset coaching designed to elevate how you look—and how you feel. Our 5-Week Weight-loss Mindset Transformation Program is a therapeutic journey, not a diet. With our signature 3-component strategy—Eat Better, Live Better, Feel Better—you’ll be empowered to make lasting changes that uplift every area of your life.

3. Fitness Accessories to Elevate Your Journey
   We provide a range of fitness accessories designed to enhance every step of your journey. From resistance bands to wellness tools, each accessory is crafted to support your goals, helping you maximize your workouts and stay motivated. Our accessories serve as daily reminders of the power within you to rise and achieve.

4. Empowering Self-Care and Lasting Confidence
   At I.R.I.S.E., our focus isn’t just on clothing or fitness—it’s on helping you realize your strength, overcome obstacles, and discover your worth. Our customized services offer practical tools to address compulsive eating, quiet the mental noise around food, and cultivate a mindset of resilience and confidence. Through expert guidance, 24/7 support, and face-to-face coaching, we’re dedicated to helping you achieve sustainable wellness and genuine happiness.

5. A Movement for All Women
   I.R.I.S.E. is a community-driven, international movement fueled by the belief that all women deserve options, resources, and acceptance. We’re here to bridge the gap between fashion, fitness, and wellness, providing apparel and guidance that honor each person’s unique path. Our mission is to show that fashion, fitness, and wellness are for everyone—and that every woman has the strength to rise above.

A Unique Approach to Wellness and Style

When you choose I.R.I.S.E., you’re not only investing in high-quality, inclusive athleisure wear—you’re joining a movement that celebrates your resilience and strength. Our hand-reimagined denim, custom apparel, and supportive programs are designed to make you feel as incredible as you look. Each piece in our collection reflects a commitment to supporting your wellness journey and celebrating your progress every step of the way.

Join the I.R.I.S.E. Movement
With I.R.I.S.E., you’re not just wearing a brand; you’re wearing your story of triumph and transformation. Our mission is to provide the tools, apparel, and mindset coaching that uplift you and honor your unique journey. You deserve to feel supported, beautiful, and empowered—no matter your size, goals, or past.

A Personal Message from Coach Kenya

"I created I.R.I.S.E. because I know the power of transformation firsthand. My journey has taught me that no matter where you start, you’re strong enough to rise above any challenge. I’m here to remind you that wellness is within your reach, and you deserve to feel as amazing as you truly are. Welcome to I.R.I.S.E.—together, we’ll celebrate every step of your journey."

With strength and love,

Coach Kenya LaShelle Elliott 

Shop Now. Rise Now. Transform Forever. I.R.I.S.E.